Google vs. innholdsskaperne

November 14, 2017

Googles Laurent Cordier, Managing Director of Global Partnerships, News and Publishing grilles i konferansens siste sesjon om Googles forhold til innholdsskaperne.

Muligheter med podcast

November 14, 2017

Det er podcast som er temaet i sesjonen på scenen nå: Podcasts – Why Now & How. Foredragsholder er Brendan Monaghan, CEO i Panoply. Under Monaghans ledelse har Panoply raskt blitt en bransjeleder i podcast-universet.

Produktstrategi for å nå nye målgrupper

November 14, 2017

Amy Bernstein, Editor i Harvard Business Review og Joshua Macht, Executive Vice President & Group Publisher i Harvard Business Review Group med sesjonen Creating Agility In Your Product Strategy To Reach New Audiences.

Business Insider i fokus

November 14, 2017

I sesjonen The Journey Of Business Insider: Creation To Acquisition, What’s On The Horizon? intervjues Henry Blodget, Co-Founder & Chief Executive i Business Insider av Ken Auletta i  The New Yorker. Business Insider er et amerikansk nyhetsnettsted, med egne utgaver i Storbritannia, Australia, Kina, Tyskland, Frankrike, India, Italia, Indonesia, Japan, Malaysia, Nederland, Poland, Singapore og for Norden.

Panel: Hvordan få mest mulig ut av tilstedeværelsen på sosiale medier?

November 14, 2017

Et panel bestående av Mackenzie Barth, grunnlegger og CEO for Spoon University, Tara Mitchell, Vice President of Marketing i The Week & mental_floss og Noah Keil, VP Audience Development i Group Nine Media, drøfter nå sosiale medier: A Reality Check For Social – Strategy, Measurement & Metrics

Betyr merkevaren noe lengre?

November 14, 2017

På scenen står Mike Federle, President og COO i Forbes under foredragstittelen The Evergreen Brand: Does Brand Really Matter?

Elefanten i rommet

November 14, 2017

The Elephant In The Room: News Media & Echo Chambers er tittelen på neste foredrag. Det holdes av Alex Skatell, CEO i IJR. Her kan du lese mer om selskapet.

Forretningsmodeller som fungerer

November 14, 2017

Zack Kaplan er straks på scena i foredraget The Investor Perspective: Business Models That Work. Han er Vice President i General Atlantic og styremedlem i Vox Media.

Her kan du lese mer om General Atlantic
Her kan du lese mer om Vox Media

Hvordan Bloomberg utnytter innhold og teknologi til et globalt publikum

November 14, 2017

Global ekspansjon

November 14, 2017

Bloomberg Media med Global Head of Digital M. Scott Havins er neste på scena. Tittelen på denne økten er Modernizing the media model through strategic global expansion. Foto: DMS

  • There are two diverging trends happening in media: 1) more news than ever is being consumer across more sources than ever while 2) there is less and less trust in those sources. Meanwhile, the digital news experience is broken as global providers are stuck defending a legacy model and breaking news has shifted to Twitter.

  • There is a big opportunity in the market for a credible, unbiased news outlet to deliver facts and information surrounding breaking news in an easily digestible form. Bloomberg is uniquely positioned to fill this void with its strong journalist standards, established global footprint, and its reputation as a data-driven, non-partisan news organization. Launching later this year, Bloomberg’s global live breaking news network will provide an unprecedented experience for TV/video news consumers who no longer want to be passive observers and are demanding a more immediate, interactive experience.

  • As the leading provider of global business news, Bloomberg continues to also expand its global footprint across every platform: digital, TV, radio, print, and live events. In 2017, Bloomberg signed numerous strategic partnerships to enter new territories, including Spain, Saudi Arabia, India, and Japan, with more partnerships to be announced before the end of the year.

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